Public health ad campaign

Advertisements here can be very direct, such as this recent campaign by the Health Promotion Switzerland organization to encourage people to shed excess weight. This sign is on a shopping cart/trolley. The caption states that Switzerland is becoming fatter (dicker), but that it takes just a little to make a big change. For the other versions or to see the TV spot in Swiss-German (I can manage a rough translation if necessary), French or Italian, check out this page.

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