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Public health ad campaign


Advertisements here can be very direct, such as this recent campaign by the Health Promotion Switzerland organization to encourage people to shed excess weight. This sign is on a shopping cart/trolley. The caption states that Switzerland is becoming fatter (dicker), but that it takes just a little to make a big change. For the other versions or to see the TV spot in Swiss-German (I can manage a rough translation if necessary), French or Italian, check out this page.

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2 comments:

Kim said...

Fun advert you found. And your other photos are wonderful. Welcome to the CDPB community. I'll look forward to seeing more of your shots of Villigen,
-Kim

PS-thanks for coming by SDP.
-K.

Ming the Merciless said...

Cool ad!! I'm getting fatter by the year. Maybe I should walk more too.